Start growing your business

To truly standout you need three things

A Personalized Promise

With a quiz, you’re promising more than just blanket statement advice or yet another distraction.

You’re promising a specific solution based on your ideal clients' or customers' unique characteristics, circumstances, level of experience, or desire.

With a personalized promise, you’re playing to people’s desire to be understood.

An Engaging & Interactive Process

Quizzes are just the beginning of a whole new revolution currently taking place in the marketing stratosphere.

The stats don’t lie, interactive content is up to 80% more effective at holding people’s attention than static.

Attention and trust are the 2 most important currencies you have as an online business — quizzes help you capture both. The truth is, an engaged subscriber is a buying subscriber.

Built-In Virality

What’s better than turning your new subscribers into brand ambassadors from pretty much the moment they sign up?

The average quiz gets shared 1900 times, you just can’t say that about any other type of lead magnet.

Quizzes Checks All
3 Boxes

1. Quizzes Give You Ongoing Insight Into…

Who’s In Your Audience
What They Struggle With
What They Really Want
And So Much More

2. Quizzes Help You Segment Your New Leads

At The Top Of Your Funnel…
… Without Them Feeling Like They’re Being Segmented

3. Quizzes Combine

The Power Of Human Psychology With That Of Interactive Content

But Many businesses FAIL To Clearly Understand The Power Of Quizzes

Myths About Quizzes

"Quizzes Are For Fun, Not For Profit"

Quizzes ARE fun. That’s why they’re the top performing content for huge brands like the New York Times and Buzzfeed (psst… they can be your top performing content too).

Whoever said you can’t mix fun and money? You most definitely can. And you should. But here’s the thing, even if your quiz is on the serious side, what you’re giving people isn’t just a pointless exercise to pass the time.

You’re giving them detailed insights into their personalities. You’re showing them the parallels between your area of expertise and their life. You’re meeting people where they’re at and making them feel seen, supported, and understood in a way that no other lead magnet can.

Your ideal clients won’t spend a penny until they trust you and know that you get them. Your quiz can be fun and effective. You’ve got the conversion-boosting power of interactive content and the psychology of persuasion all built into one powerful, fun system.

"Most Online Quizzes Don’t Seem Very Effective And Produce Low Quality Leads"

Most online quizzes suck.

But it’s nobody’s fault, really. The model we have for a good quiz is based on Buzzfeed, a website whose sole goal is to drive traffic. When your goal is lead generation you have to create a different model.

One that’s 100 times less click baity and 1000 times more value driven. One that’s intentionally designed to serve your audience and ultimately, help you sell more of your life changing courses, products, or services.

"It’s Too Much Effort To Create A Quiz When I Could Just Write A Free Guide Or Host A Webinar To Grow My List"

It’s true, a really great quiz and the funnel that it fuels, take effort. But the payoff compared to a free guide, a checklist, or even a webinar, is nothing to blink at.

Smart Businesses Are Already Using Quizzes
To SMASH The Conversion Rates
Over Their Tired Old Opt-in Campaigns

Interactive Content v static opt-ins. Quizzes win.

Interactive content does a much better job of educating the buying audience, as 93% of study participants reported interactive content as somewhat or very effective in this role
– Ion Interactive

70% conversions v 36% converisons: Quizzes win.

Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content
– Ion Interactive

Quiz completion and opt-in v's forms. Quizzes win.

Interact has found that 65% of people answer all questions of a quiz once they click the start button, and 40.1% of people become leads. The same info in a form led to only 16.1% opting in.
- Interact

Introducing